In the process of setting up a coffee shop or starting a matcha takeaway business? One of the first things you should think about is your brand and how the decisions you are making will help to build it. Many people will put takeaway coffee cups on the list of essentials but fail to think about how branded cups can be great for business. Below, we’ll discuss some of the reasons why you need branded cups for your coffee shop.

Mobile Advertising

It goes without saying that branded takeaway coffee cups are key for advertising. Plain coffee cups do nothing for your business aside from providing a vessel for your customers to drink from. When you buy custom cups for business online, you can ensure you are advertising 24/7 as your customers will be walking around, showing off your branding to those around them.

Social Opportunities

In the age of social media and influencers, social opportunities are very important. When you invest in branded cups for your business, you increase opportunities for your coffee to be featured in social media posts. Influencers will be more likely to showcase your cup in their photos or videos, especially if your branding is aesthetically pleasing. Additionally, your own social media accounts can benefit as you can always have your brand on show. 

Enhanced Brand Trust

Customers tend to see branded drinkware as a signal that a business is more established and permanent. They will trust that you are willing to invest in your business and that you care about showing off what you worked so hard on. Plain cups can provide a solution in the short-term but they don’t have as much of an impact on brand trust. Once customers start recognising your branded cups out and about, they will be more likely to return.

It’s Affordable

Many people avoid investing in custom cups with lids for their business or they opt for stickers over plain cups because they think that the cost will be too high. The good news is that Discount Coffee offers an affordable and customisable custom cup service. All you need to do is select your cup size with options ranging from 8oz to 12oz and 16oz and then select the material you require. Then, just upload your artwork or request help from our team. 

So, if you’re thinking about giving your business a boost - order custom coffee cups online from Discount Coffee.